Virgo Communications Inc. has won the largest number of gold Addy awards by any single Barbadian advertising and public relations agency for 2017. The Caribbean Advertising Federation (CAF) recently announced the winners of its 2016 American Advertising Awards (AAA), formerly known as the ADDY Awards.
With four gold awards, including the prestigious special judges’ Choice Gold award, the 14-year-old integrated communications company, also captured five silver Addys.
Virgo Communications account and creative director Emma Saba said: “A good strategy coupled with great creative give the results our clients expect. It is because our clients trust us we are able to create this calibre of work.” “I also wish to acknowledge our production partners who contributed to the winning creative team including musical maestros JJ Maclaren Poulter and Brian Marshall of Shoestring, the exceptionally talented Stuart Hall, and ace photographer Jaryd Niles-Morris.” Heineken’s pop-up football event, WIBISCO’s innovative social media campaign for their blue vanilla Tea Time biscuit, and a photograph
of Barbadian Olympian Shane DeFreitas for Rock Hard Cement were all awarded gold Addys. Silver awards were presented for their work with Rubis Caribbean,
Rock Hard Cement, the Tridents and the Trinidadian luxury property The Renaissance At Shorelands.
The Judges’ Choice award, recognised the original song Tridents All The Way. The infectious melody was written by JJ Poulter and Brian Marshall of Shoestring Studios with Adrian Clarke, and features singers Alison Hinds, Damian Marvay, Red Plastic Bag, Nikita among others. It was part of the marketing and communications campaign for the Barbados Tridents Cricket team. Virgo Communications assistant creative director Kirk Seale added: “We are particularly happy that this year’s awards came from our multichannel campaigns and unexpected digital content that was sometimes risky, but well executed.” The competition is comprised of three tiers starting with local competitions such as CAF including entries from across the Caribbean. Winners in the local CAF competition move on to compete with other winners from the 4th District that includes Florida.
Winning entries then move to the final tier to compete for top honours in the National American Advertising Awards. The 4th District AAF judging is held in Florida mid-March. (PR)