Highlights
Sara has a wealth of knowledge in PR with over 20 years of public relations, media and advertising experience throughout the Caribbean region, including but not limited to, Barbados, Jamaica, Antigua, Anguilla, Grenada, St. Lucia, St. Kitts & Nevis, St. Martin/St. Maarten, Dominica, Cayman Islands, BVI, Montserrat, St. Vincent, Turks & Caicos, Trinidad & Tobago, Belize and Netherlands Antilles.
She has maintained good relationships with the regional media since being lead regional media coordinator for Lonsdale Saatchi and Saatchi, working on several local and international accounts including Shell and Barclays Bank. Furthermore, she has managed public relations and advertising for The Barbados Mutual. She was responsible for Public Relations during the regional rebranding to the current Sagicor Financial, now one of the region’s most identifiable brands. Moreover, she was the Corporate Communications Manager with Cable & Wireless (Barbados) Ltd (now FLOW), with responsibility for public relations, strategic sponsorships, event management and media relations.
Along with being a respected Public Relations lecturer with the Barbados Institution of Management and Productivity (BIMAP), Sara is currently responsible for PR management on the high profile Louis Vuitton and Republic Bank brands.