Virgo Communications brings the cool for WIBISCO Ice

After 2 years of internal development, WIBISCO was ready to launch its new, limited edition flavour of Tea Time cookies, called “ICE.” The tasty new product comprised a cool, minty green cream, sandwiched between two rich dark chocolate cookies and needed an exciting campaign to differentiate the limited edition flavor. Virgo conceptualized a sleek campaign to excite the brand’s youthful core …

Abigail Brown is brand manager of WIBISCO

4. MONDAY, JUNE 25, 2018. BARBADOS BUSINESS AUTHORITY. 10-Minute Manager Are you where you always wanted to be? Where I want to be evolves constantly, especially as I grow personally and professionally. Nonetheless, I am happy with where I am now and I’m grateful. The 20-year-old Abigail would be proud! What is your biggest professional challenge? Combating the common belief …

Tea Time Biscuits LOUD integrated campaign

It’s been a busy year for WIBISCO and we are happy to highlight their Tea Time Biscuits Loud integrated campaign launched this summer. Live life loud! Living a life that’s exciting, colourful and bold was the theme throughout this summer campaign for Tea Time Biscuits. Using bright visuals and animations, we set out to increase their engagement on social media; …

WIBISCO and Tridents play together

The Barbados Tridents will have the support of one of Barbados’ iconic brands as they prepare for the 2017 Caribbean Premier League. WIBISCO’s Shirley biscuits have signed on with the team as a sponsor for this year’s campaign. During a recent meet and greet between the sponsors and members of the team, Abigail Brown, WIBISCO’s Brand Manager, heralded the partnership. …

WIBISCO ready to do more

The West India Biscuit Company Limited(WIBISCO) is investing $2.6 million in new packaging and equipment as it prepares to take a fresh crack at the export market. Speaking on the heels of WIBISCO being named Caribbean Exporter Of The Year, WIBISCO general manager Adrian Padmore told BARBADOS BUSINESS AUTHORITY that the company expected to “open up at least one new …

WIBISCO named Caribbean exporter of the year

THE WEST INDIA Biscuit Company Limited (WIBISCO), widely known for their baked goods such as biscuits and cookies, copped the Caribbean Exporter of the Year Award last night at the 2nd Caribbean Exporter of the Year Awards. The Awards event held last night at the Hilton Barbados Resort was hosted by the Caribbean Export Development Agency (Caribbean Export) and funded …

WIBISCO wins big at NISE award ceremony

The Challenge In 2014, NISE launched their “100 Improvements in 100 Days Challenge” under the theme ‘Moving Barbados Forward’. The contest attracted employees in 51 public and private sector organisations and over 5,000 individuals, churches and community groups and encouraged them to adopt new attitudes, habits and approaches to goal-setting, problem solving and continuous improvement. The results Having successfully submitted …

The new look for Eclipse crackers

Client News: The new look for the Eclipse crackers, from WIBISCO is a clean design that encapsulates the heart of Eclipse – Fresh and original. Now this design ​is also catching eyes around the island, like at this Adopt A Stop​ bus stop. ‪