Virgo Communications Created Heineken 2016 “Secret Party” in Barbados

Heineken has built global activation and visibility around Europe’s prestigious football competition – UEFA Champions League. Virgo created a buzz-worthy event to launch the 2016 UEFA Champions League and generate social media activity outside the brands’ platforms. Virgo Communications conceptualized a private party held at the then-new “Primo” restaurant, not associated with the brand or sports. One hundred carefully selected …