The Kensington Oval is a fabled cricketing crucible, but it has never had a crowd enclosure like this one. With our client Virgin Atlantic we turned their entire cricket zone pink!
The new Virgin Atlantic campaign “Depart the Everyday” has introduced the colour pink which elevates the VA colour red and punctuates the scene.
Virgin Atlantic the brand remains whimsilcal, playful and sharp and the space was the same, Complete with sun loungers, deckchairs, beach umbrellas, food, and drink, the colour definitely stood out in the famous Kensington Oval.
Read about it all here: https://www.virgin.com/news/virgin-atlantic-depart-everyday-barbados