The RUBIS Happy Dayz campaign for Guyana and Barbados launched in September was one of the larger integrated campaigns Virgo produced this year. Winning fabulous prizes was the call to action, but the feeling of being happy was the overarching theme. The response from RUBIS customers was overwhelming!
In addition to an extremely active social media presence, the innovative digital entry was a huge success. Utilizing a mini-site built especially for digital entry, by gathering leads on social and through the mini-site we’ve increased RUBIS’ capacity to reach customers who have supported the brand in a meaningful way.
The bright, lifestyle focused creative kept RUBIS top of mind, increasing brand awareness and helped customers connect with the RUBIS brand.