The silver ADDY was awarded to Virgo Communications  for a brochure designed to build awareness of Claridges, a new luxury development on Barbados’ West coast.

The win, honouring creative excellence, was well received by Claridges’ developers Mike and Pip Challis who commented, “We are thrilled that our brochure won an award and we are so pleased with the Virgo team for their amazing translation of the Claridges brand into this fantastic sales piece.”

Working with the Challises, Virgo created an eye-catching campaign using metallic silver as the primary colour and utilizing a series of ten images  to tell the story that reflects the lifestyle living at Claridges offers, with a particular focus on the outdoor activities Barbados is famous for.

“An ADDY is one of advertising’s highest tributes, and we’re truly thrilled to receive this award,” said Stephanie von Oppen-Taylor, Managing Director of Virgo Communications.

“Building strong, identifiable brands is our agency’s greatest strength. The fact that our first work for Claridges has been recognized in this manner is gratifying, and bodes well for the future of the Claridges’ brand. It is also gratifying to see that our work on advertising within the real estate market continues to achieve results from all angles.”

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